![]() Some larger American companies partner with the USOC (U.S.In some countries Olympic hopefuls are sponsored by their government or special programs. Given there are a limited number of medals at any Olympics (Winter or Summer), and many thousands more athletes, not everyone will be fortunate enough to get sponsorships, endorsements, and medal bonuses, and thus not necessarily have the funds to be entrepreneurial. (They also pay stipends college athletes.) In 2011, USA Swimming paid out $7M to National Team swimmers. Members who are on the National Team that rank 16th or higher get a $3K per month stipend. USA Swimming pulls in about $100M per year from registration fees from about 300K members.Prizes are $250K for a gold medal, $50K for silver, and $25K for bronze. Special funds such as at, set up for Olympic wrestlers.Out of that money the USOC pays athletes medal bonuses: $25K for gold, $15K for silver, $10K for bronze - rates that have stayed the same for over a decade, and thus have declined in value due to inflation.An additional $120M annually came from U.S.The USOC made over $625M annually between 2005-8 from just U.S.-only broadcast rights.There is also some money from the USOC and other sources: For example, American Olymipan swimmer Ryan Lochte was estimated getting $2.3M from multiple sponsors for 2012, dependent on medal performance in London 2012 (he received 2 gold medals, 2 silver, 1 bronze).As a result, team members wear logos on clothing, accessories and gear. corporations might spend millions each year sponsoring an entire team instead of one athlete. Since then, athletes sometimes have corporate sponsors - which is different than an endorsement deal. In 1998, the Ted Stevens Act expanded to include the Paralympics.In 1986, professional athletes could compete in every Olympic sport.Olympic athletes could then get various funding sources such as financial awards, sponsorship or payment. That’s because American Olympic athletes had to be amateurs (no payment) until 1978, whereupon the Ted Stevens Olympic and Amateur Sports Act was adopted.American athletes had the disadvantage of competing against athletes from certain countries who were sponsored by their governments. ![]() That is, athletes could receive compensation, sponsorship from national and sports organizations as well as private businesses.
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